Mr. Choi has over 20 years of experience in product development and commercialization with expertise in the medical device industry. He has held executive positions ranging from engineering to marketing and sales in start-up settings to Fortune 500 companies.
Prior to co-founding Amplify Surgical, Mr. Choi was the Chief Business Development Officer at CTL and the VP of R&D at Ellipse Technologies and VertiFlex. While at VertiFlex, he introduced a pioneering minimally-invasive technology, enabling interventional physicians to surgically treat lumbar spinal stenosis. He also led the development and the asset sale of a spinal fusion system to Stryker, achieving a 10x return in less than a year from concept to commercialization. For almost 10 years, Mr. Choi also held leadership positions in both marketing and engineering with Stryker Spine and Orthopedics.
Mr. Choi earned his B.S. in Mechanical Engineering from UC Berkeley and received his MBA from Rutgers University. He also completed Executive Education Program from the Wharton School of the University of Pennsylvania.
Dr. Roh has over fifteen years of experience as an inventor, angel investor, and serial entrepreneur and holds multiple patents through the USPTO. He is a Co-Founder of IntuitiveX, a Seattle-based life science incubator.
He served as a consultant on Stryker corporation’s Surgical Design and Innovation team and was instrumental in the development of their most commercially successful minimally invasive spine system of all time, ES2, as well as their marquee lateral access platform, ARIA.
He completed his orthopedic surgery residency at Case Western Reserve University and his spine surgery fellowship at the Hospital for Special Surgery in NYC. He is a graduate of the Michael G. Foster School of Business MBA program at the University of Washington and received a Master of Science in Technology Management at Columbia University in NYC.
Rob’s career spans over 30 years of financial management experience in Big 4 audit & consulting, investment banking & in operating companies. Rob serves as fractional CFO to leading life science, software, & fintech companies in Silicon Valley. Previously, Rob was CFO of global mobile payments and authentication provider Danal BilltoMobile, where he orchestrated the $100M+ sale of the two business segments. Prior to Danal BilltoMobile, Rob held management roles in BOKU, Landmark, SVB Securities & Wells Fargo Securities (formerly EVEREN)(covering Software, Contract Manufacturing). Rob began his career at E&Y.
Rob earned an M.B.A. in Finance & Corporate Policy from The University of Chicago Booth School of Business & a B.A. in Economics - Business from UCLA. Mr. Payne is a CPA (inactive).
Mr. Hutton has over 16 years of experience in the medical device industry with expertise in orthopedic start-ups. He has held roles with increasing responsibilities in biomedical engineering, R&D and quality management.
Prior to Amplify Surgical, Mr. Hutton was the Director of Engineering at B-ONE Ortho corp., Next Orthosurgical, and Senior Manager at Alphatec Spine, where he developed their most commercially successful spine platform of all time, Illico – MIS posterior fixation system.
Mr. Hutton earned his B.S. in Mechanical Engineering from San Diego State University and holds over 25 U.S. and World Patents.
